IT ALL STARTED AS A HOBBY
HUMBLE BEGINNINGS
It all started as a hobby and a deep-seated love for watches, leading us to transform our passion into a business, way back in 2005. We both came from financial backgrounds, but the daily grind had grown tiresome and tedious, so it didn’t take much convincing to make the decision to try something new.
While we held great admiration for the quality and craftsmanship associated with high-end watches, we recognised an opportunity to extend this passion into the sourcing and selling of distinctive jewellery, with a specific focus on products which deviated from the mainstream. Starting with a modest inventory, we were clear about our goals and target audience, initially operating with many products on consignment. We even leveraged our property so that we could have a bigger range of stock, with the intention of attracting a broader customer base.
Since then, we’ve evolved into an integral part of the local community, priding ourselves on delivering a truly personalised experience. We have extensive knowledge of the jewellery and watch industries and genuinely love sharing our expertise. Helping our customers to find precisely what they’re looking for is our absolute pleasure and we also offer a complete bespoke design and manufacturing service for the ultimate personal piece, as well as a range of repair, alteration and cleaning services.
Looking back, we’ve never regretted our decision and we thoroughly look forward to spending time with all of our customers; past, present and future.
ENGRAINED IN EVERYTHING WE DO
OUR ETHOS
We are Time for Diamonds, of Bawtry, England; connoisseurs of fine jewellery, precious stones and watches with individuality, personality and quality at the forefront.
CREATIVE AND INDIVIDUAL
We champion creativity, individuality, craftsmanship, quality and excellence into everything we do. Our passion and dedication is to provide top-tier jewellery and watches which embody innovative design and timeless beauty; and to elevate the individual style of all our customers.
PERSONAL, ENJOYABLE AND ENERGETIC
We pride ourselves on delivering an authentic and unmatched experience to each and every one of our customers. Moreover, we always aim to provide an element of fun and energy into all our interactions, creating lasting impressions an enviable environment of warmth and friendliness.
QUALITY AND INTEGRITY
We build genuine and enduring relationships which are grounded in mutual trust, transparency and respect. We are also totally committed to providing the ultimate in quality and design in a market which is saturated and overwhelmed with mass-produced alternatives and poor imitations.
Everything we've said goes beyond mere words. It's woven into our DNA and it’s this ethos which has kept our customers coming back for many years - and recommending us without hesitation. We're committed to doing everything we can to ensure that this enduring legacy continues for many more years to come and to making every interaction with us, a memorable one.